We created a bold logo that reflects Michele’s heritage and passion. The mark balances warmth and professionalism, anchoring the brand’s identity across digital and physical touchpoints.  In designing the Michele’s Foods logo, we made a deliberate and meaningful choice to feature Michele’s portrait at the center of the brand identity. This wasn’t just a stylistic decision—it was a cultural statement. By placing her image proudly on the label, we honored her legacy as a successful Black woman entrepreneur and redefined how Black representation shows up in food branding.

As part of the brand identity work for Michele’s Foods, we set out to create a slogan that would encapsulate the heart of the company—its values, its flavor, and its legacy. The phrase “Good Over Everything” emerged from a deep exploration of what Michele’s represents: not just great syrup, but goodness in every sense—quality, integrity, and soul.