Dr. Yomi Desert Classic Foundation
Brand Identity/Social Media Design
Website Design & Development
The Dr. Yomi Desert Classic Foundation is a mission-driven organization committed to empowering youth through sports, mentorship, and community engagement. TS Design Studio was honored to lead the development of their brand identity, digital presence, and social media infrastructure—ensuring every touchpoint reflected their values and vision.
Goals
- Establish a cohesive and inspiring brand identity
- Design a user-friendly, mobile-responsive website
- Set up and optimize social media platforms for outreach and engagement
- Create messaging that resonates with donors, families, and community partners
Our Approach
Brand Identity
We began with a discovery session to understand the Foundation’s mission, audience, and legacy. From there, we crafted a visual identity that balanced professionalism with warmth—featuring a bold logo, vibrant color palette, and typography that conveyed movement and mentorship.
- Logo design inspired by desert landscapes and athletic motion
- Color system reflecting optimism, resilience, and community
- Brand guidelines for consistent use across print and digital media
Website Design & Development
The website was built to be intuitive, informative, and action-oriented. We prioritized accessibility, clear navigation, and mobile responsiveness.
- Homepage featuring the Foundation’s story, impact, and upcoming events
- Scholarship and donation portals with secure, user-friendly forms
- SEO-optimized content and metadata for visibility and reach
- Integration with email marketing and analytics tools
Social Media Platform Setup
We established branded profiles across Instagram, Facebook, YouTube and LinkedIn, each tailored to its audience.
- Profile and banner graphics aligned with the brand identity
- Bio and “About” sections crafted for clarity and engagement
- Content calendar framework for consistent posting
- Hashtag strategy and audience targeting recommendations
