Black Girl Wellness Fest
Brand Design / Art Direction / Visual Systems / Video Production / Onsite Experience Design
The Black Girl Wellness Fest, powered by Black Girl Vitamins, was a two‑day immersive wellness and fitness experience designed exclusively for Black women. As the Event Brand Designer and Art Director, I led the full creative direction—from brand identity and digital presence to onsite visual storytelling and multimedia production.
Black Girl Vitamins envisioned the festival as a flagship experience within its broader wellness ecosystem. My role was to translate that vision into a cohesive, empowering, and visually magnetic brand world that resonated deeply with Black women and elevated the event into a cultural moment.
Creative Approach
Building a Visual Identity Rooted in Wellness & Culture
The brand direction centered on:
Warm, affirming color palettes inspired by skin tones and natural elements
Bold typography that communicated strength, movement, and energy
Soft, organic shapes that reflected healing, flow, and femininity
Photography and video treatments that celebrated Black women in motion, in community, and in joy
Designing for Immersion
Every touchpoint—from digital ads to onsite installations—was crafted to feel cohesive and intentional. The goal was to create an environment where Black women felt seen, supported, and celebrated.
Storytelling Through Motion
Video played a major role in shaping the event’s narrative. I produced:
Pre‑event promotional commercials
Social countdown reels
Instructor and speaker spotlights
Onsite highlight recap capturing movement, energy, and community
Event Execution
Digital Presence
High‑impact social graphics drove registration and brand awareness
Website design supported seamless navigation and clear programming
Consistent visual storytelling across all platforms strengthened brand recognition
Onsite Experience
Large‑format signage created a polished, professional environment
Stage design elevated the fitness classes, panels, and demonstrations
Branded installations reinforced the event’s identity and photo‑worthy moments
Video & Content
Captured dynamic footage across both days
Edited highlight reels used for post‑event marketing and future sponsorship pitches
Delivered polished commercial assets that extended the event’s reach beyond attendees
Key Deliverables
Event Logo + Brand Identity System
Social Media Graphics + Ad Campaign Assets
Event Website Design
Large‑Scale Onsite Signage
Stage + Environmental Design
Commercial Video Production
Social Reels + Highlight Recap
Impact & Results
The inaugural Black Girl Wellness Fest was a major success, achieving:
Strong attendance across both days
High engagement on social media before, during, and after the event
Positive feedback from attendees, instructors, and partners
Increased visibility and brand equity for Black Girl Vitamins
A scalable visual foundation for future festivals and wellness experiences
The cohesive brand system and immersive onsite design helped position the festival as a premier wellness event for Black women—setting the stage for future growth within the Black Girl Vitamins ecosystem.
